Who is The Institute of Metro Rail Technologies?
The Institute of Metro and Rail Technology (IMRT) is a first-of-its-kind institution that aims to be a knowledge leader in Metro and Rail technology. IMRT envisioned producing next-generation ‘techno-managers’ capable of making crucial decisions using their skills and understanding of the sector. IMRT will groom a new breed of professional engineers for the rail and metro industry by designing, developing, and delivering high-impact learning programs through education and research. The institution’s strength lies in offering specialized training and education for engineering graduates, with experienced professionals in the rail and metro space.
Challenge:
The IMRT aims to be a comprehensive knowledge leader in the space of rail and metro by designing, developing, and delivering high-impact learning for the rail industry through education and research. However, they struggled with maintaining visibility on Google and providing the necessary information on their website to achieve this goal.
How did we Solve it?
The most effective way to recognize a company as a knowledge leader is to use the help of
SEO (Search Engine Optimization). Today SEO has become more than just creating content or link building to rank as high as possible on Google. It has become one of the most sought-after tools to increase business growth in companies. Businesses found SEO to be more effective in the long run when compared to PPC (Pay Per Click), which is effective only for short-term sales.
What we did?
-We redesigned their website by researching for the specific keywords, metadata, descriptions, and tags that would make them more visible and rank them high on Google.
-We created high-quality content that recognizes them as a high-impact learning industry through education and research.
Why we did it?
-SEO is one of the best ways to increase visibility for your content and drive traffic to your site, so it’s a win-win when you can get results from SEO!
